Peter cramon better place
It feels a little bit like Google in the early days. I know you guys at SplitMetrics have written a lot of very good articles about the algorithm, campaign structures, bidding strategies and all that kind of stuff — and that might be a good point to start. And what is the minimal budget to get the first results with this channel, or it just depends? It depends on the category and on what your competitors are doing there because if you have higher bids, then you need to spend more money to get a decent volume of installs.
So you can spend a little bit less [than with other UA channels] to get started and see what your bids are and what the outcome is through the MMP data. Yes, we tried it when Apple released the feature at first, but had a little bit of a hard time interpreting the results of those tests. Phiture released a calculator some months ago, which helped us to do more statistical research. And you have this mechanic on the iOS App Store.
This can be huge due to the autoplay feature. The entire mobile app industry might be affected, how do you feel about that? We are a little bit early on, and I have very mixed feelings to be honest. As an Apple user myself, I like that they are the only ones who take privacy seriously and act constantly to protect their users. But as a data-driven marketer, I think this is probably one of the worst things that can happen. Without MMP data, we would be sent back to the dark ages of analytics.
Will you personally allow tracking as a user? I always grant those permissions because I know how hard this is not only for marketers, but also for product management, and development, and in the whole — to build a sustainable company. I am always giving the opt-in for the limit ad tracking as well. But I also know that only very few people think like that. How do you optimize your Apple Search Ads campaigns?
What indicators are you looking at to evaluate the performance of your campaigns? In-app events are also important, especially in the upper funnel — something like registration or the first transaction, which can happen really fast after the acquisition — to get an early understanding of the campaigns performance because, if speaking of ROAS or retention, it can take really long time to get a proper understanding of the campaigns.
As you can imagine, as an agency we have to deliver results really fast. But those are companies that are not really into performance marketing but rather looking for increasing the visibility inside the store mostly against other strong competitors.
And the last but not the least: limit ad tracking is always important to monitor. We try not exclude those users entirely since it really can hurt the reach of the campaign, but we split them into different app groups, and then monitor the performance of those separately. Have you ever noticed that Apple Search Ads campaigns boosted organic keyword rankings? They do like any other paid downloads. But not on a keyword level.
But like with everything in mobile, a self-performed test is always better than the opinions of others, so I am curious to see other results people might have had. Apple Search Ads was always the game changer if we discovered unexpected differences in user quality from specific keywords. We had some clients who were sure that they knew what their most important keywords were in terms of retention and revenue, until we looked into the data after we had set up Apple Search Ads campaigns.
And we found that these keywords only generated downloads but not active revenue and users. And secondly, Apple Search Ads turned out to be a really scalable and profitable channel for some of our clients. Including those of them who had never known about this channel in the first place. This is especially true for very strong brands that can drain competitor traffic on a higher scale, because if you have a strong brand and people know your product, then you can build a very scalable competitor campaign with a decent amount of valuable traffic.
Maybe there are some early signs we can already see today. And to get a little bit of a visibility in those first three tabs would be great. So a display component on Apple Search Ads could do a lot for businesses that have a hard time scaling their campaigns with search only, because obviously, there are apps that are not that search-driven. This is important for Apple Search Ads right now. So this way would be good but depends on the placements and the value of traffic and analytics marketers can get out of this.
Thank you so much, Johannes! American Journal of Physical Anthropology 1 : Craniometric data support a mosaic model of demic and cultural Neolithic diffusion to outlying regions of Europe. Proceedings of the Royal Society B : Insights from a quantitative genetic approach to human morphological evolution. Evolutionary Anthropology Congruence of individual cranial bone morphology and neutral molecular affinity patterns in modern humans. American Journal of Physical Anthropology Pinhasi R.
Craniometric data supports demic diffusion model for the spread of agriculture into Europe. Revisiting the homoiology hypothesis: The impact of phenotypic plasticity on the reconstruction of human population history from craniometric data. Journal of Human Evolution Human cranial variation fits iterative founder effect model with African origin.
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In Australia a roll-out of charge stations was planned to begin in the major eastern coast cities before expanding nationally. It was estimated that these would give comparable coverage to the existing 13, petrol stations then in operation. Before the end of the year, Better Place was going to open a battery switch station and joint education center in the southern city of Guangzhou.
Shai Agassi said that China Southern Grid was embracing battery switch as the primary means of range extension. China Southern Power Grid pilot projects and other joint activities were supposed to explore the benefits that switchable-battery electric cars and the networked infrastructure that supports them might deliver to the electric grid in CSG's service area, which spanned five provinces, one million square kilometers, and million people in Southern China.
These would have had , charging poles , but they did not indicate how many, if any, of them would have been battery-swap stations. A Better Place battery swap station in Denmark. Using the Better Place model, DONG hoped to take advantage of the existing electric grid and electric vehicle batteries to harness and store the abundance of wind-generated power, and distribute it appropriately for transportation consumption.
Cumulative sales through April reached units. Because the batteries are owned by Better Place, Renault announced it would honor the existing agreement to around customers that bought their electric cars through Better Place. The operation of the charging stations was acquired in March by OpConnect.
Israel was the first nation in the world to partner with Better Place to build an electric car infrastructure. The Baran Group signed an agreement with Better Place stating its intention to build 51 battery switch stations over the course of to cover all of Israel. According to the Financial Times around corporations in Israel signed letters of intent to begin switching their fleets to Better Place electric car network as soon as the service becomes available. This represented a potential of 80, electric cars.
The station was supposed to be the first of approximately 40 stations to begin operating in the near term. The battery exchange process took five minutes. Retail customer deliveries began in the second quarter of The Renault Fluence ZEs were to be delivered through and Will definitely reread in the future.
Jan 21, Kara Sabbagh rated it it was amazing Heart wrenching. Soul crushing. Killer sad. Beautiful art an incredible story and just overall masterfully done. I enjoyed it fully and wholeheartedly as an adult and think it has the ability to have a massive impact on all ages of readers. Apr 01, Shawna rated it it was amazing This review has been hidden because it contains spoilers. To view it, click here. This is phenomenal.
I meant to read this slowly but found myself emotionally incapable of putting it down. I laughed and cried. There are some subtle acts of creative genius hidden in this book including: 1. It starts with a fantasy, and a crash that brings Dylan and Grandpa down to earth jolted out of the fantasy. This repeats when Grandpa is in his driving fantasy until something wakes him up and a grave and serious reality takes over. Dyl This is phenomenal. Dylan has his own crash before he goes to try to visit Grandpa at the home which is one more instance of the fantasy being literally crashed and one more piece of the fantasy connection between Dylan and granda is broken: the swear jar.
There's the crash at the old folks home where Lloyd does his thing and the fantasy of a sweet "better place" is cracked open. Then he drives past the truth that he just Then the rocket. And then Dylan looking for the final crash, but this time, mom is there.
Each time the place Dylan was in and his connection to reality changed. His conception of "a better place" changed. The two surrogate Grandpa and the way they are drawn.